![]() ![]() Mascot also had just discovered Gene Autry and signed him to a contract as a singing cowboy star. The most technologically advanced of the studios that now comprised Republic was Nat Levine's Mascot Pictures Corporation, which had been making serials almost exclusively since the mid-1920s and had a first-class production facility, the former Mack Sennett lot in Studio City.Ray Johnston, which specialized in "B" films and operated a nationwide distribution system. The largest of Republic's components was Monogram Pictures, run by producers Trem Carr and W.Monogram Pictures, a predecessor to Republic Pictures Yates' new company, Republic Pictures Corporation, was presented to their producer-owners as a collaborative enterprise focused on low-budget product. He prevailed upon these studios to merge under his leadership or else face foreclosure on their outstanding lab bills. Six surviving small companies ( Monogram Pictures, Mascot Pictures, Liberty Pictures, Majestic Pictures, Chesterfield Pictures, and Invincible Pictures) were all in debt to Yates' lab. ![]() In 1935, he thus decided to create a studio of his own to insure Consolidated's stability. In the depths of the Great Depression, Yates' laboratory was no longer serving the major studios, which had developed their own in-house laboratories for purposes of both economy and control, while the small, independent producers were going under in the face of increased competition from the majors combined with the general impact of the depressed economy. Yates, a longtime investor in film (having invested in 20th Century Pictures at its founding in 1933) and owner of the film processing laboratory Consolidated Film Industries, Republic was initially founded upon Yates' acquisition of six smaller independent Poverty Row studios. ![]()
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